Google Just Released an AI Update, This is Big.

Graphic reading Multiply your PPC ads with AI-powered Google Ad tools

In the dynamic realm of digital marketing, staying ahead of emerging technologies is paramount, especially in the world of PPC advertising. As Aussie business owners sift through Google Ads agencies to elevate their brand’s online visibility, being attuned to the latest advancements in advertising technology can make all the difference. Google’s recent AI-powered tools for […]

The Power of Dual Optimisation: Why Google & Meta Shouldn’t be Handled in Silos

Meme showing drake illustrating the correlation between Meta ad spend and increase in brand-specific Google searches.

The Power of Dual Optimisation: Why Google & Meta Shouldn’t be Handled in Silos Many of us strive for mastery in our specific Digital Marketing channels. As specialists, or even as enthusiasts or maybe you’re just trying to run your small business, it’s easy to get absorbed into one platform, neglecting the immense potential that […]

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